The Myth of Entrepreneurship

Value innovation places equal emphasis on value and innovation. Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make you stand out in the marketplace.

Innovation without value tends to be technology-driven, market pioneering, or futuristic, often shooting beyond what buyers are ready to accept and pay for.

The Myth of Hard Work

You’re not exactly unhappy, but something’s off. But you can’t say for sure. You’ve just always felt that there is more to life than what you are living right now.

The numerous signs that you’ve fallen prey to the Workaholic Cult’s influence are subtle:

Working more than 40 hours a week
Sleeping less than 6 hours a night
Often feeling guilty about any time away from work — even if that time is with family and friends.