How Can Perception Hacking Boost the Bottom Line?

Even Nature spends plenty of resources on what might be called ‘perception-hacking.’

Berries and fruits that want to be eaten develop a distinctive coloration and an attractive taste when they ripen.

By contrast, caterpillars that don’t want to be eaten have evolved to taste disgusting to their predators.

The Art of Reframing

The executive shared the development with his wife, who happens to be a professor at university.

She suggested that rather than jumping the gun, he should reframe his problem so that the problem is turned on its head.

After having a deliberate discussion with his wife, he got an idea.