The Myth of Optimum Performance

Our economy has long since evolved from blue-collar to white-collar, and despite research to the contrary, the majority of workers still find themselves on the wrong side of this normatively accepted benchmark.

Modern information age is often dominated by knowledge workers and creative entrepreneurs; here the output is not necessarily units of cars, but rather challenging and innovative ideas or creative new products.

The Myth of Ownership

Ownership generally begins with a purchase or investment of money. You make a down payment, swipe a little plastic, or pay with your hard-earned cash. After a momentary high and subsequent remorse, you invariably end up paying for your ownership over and over again.

The Myth of Ageing

“Ageing is a myth that has managed to gain widespread currency in our society; as a result we are more than happy to use it as a readily available excuse for our laziness. It’s a filthy defence for giving up before trying and opting out.”

The Myth of Entrepreneurship

Value innovation places equal emphasis on value and innovation. Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make you stand out in the marketplace.

Innovation without value tends to be technology-driven, market pioneering, or futuristic, often shooting beyond what buyers are ready to accept and pay for.

The Myth of Hard Work

You’re not exactly unhappy, but something’s off. But you can’t say for sure. You’ve just always felt that there is more to life than what you are living right now.

The numerous signs that you’ve fallen prey to the Workaholic Cult’s influence are subtle:

Working more than 40 hours a week
Sleeping less than 6 hours a night
Often feeling guilty about any time away from work — even if that time is with family and friends.

The Myth of Experience

Benjamin Franklin didn’t become an extraordinary writer by merely writing lots of essays. Instead, he addressed precisely those things that needed improvement. For example, when he needed to work on his syntax, he repeatedly summarised and reformulated newspaper articles, and then compared the evolution of his sentences to get feedback and continue improving.

The Myth of Happiness

The image of the world around us, which we carry in our head, is just a model. We are at best only aware of few selected concepts, and relationships between them, and use those to represent the real system.

We’ve got mental models on how to get the best education, find a dream job, how to excel at work, how to pick a restaurant or choose a movie … literally dozens of them.